charleston digital marketing
Connected TV
Reach streaming viewers who are watching their favorite
show or movie on the largest screen in the home.
Connected TV Advertising with Charleston Digital Marketing
In today’s fast-paced digital world, traditional TV advertising is no longer enough. The rise of streaming platforms and connected tv devices has opened up new opportunities for advertisers to reach their target audience. At Charleston Digital Marketing, we offer Connected TV (CTV) advertising services that allow you to tap into this growing market.
What is Connected TV Advertising? CTV advertising refers to ads delivered on internet-connected televisions through over-the-top (OTT) platforms like Hulu, Roku, Amazon Fire TV, and more. These ads can be highly targeted based on demographics, viewing habits, location, and other factors. This means your ads will be shown to viewers who are most likely to be interested in your products or services.
With CTV advertising, you can also track your campaign’s performance in real-time. You’ll get detailed reports on impressions, clicks, conversions, and other key metrics. This data can be used to optimize your campaign and improve ROI.
At Charleston Digital Marketing, we have a team of CTV advertising experts who can help you create effective and engaging ads. We handle everything from strategy development to ad creation, targeting, and performance tracking.
Embrace the future of TV advertising with Charleston Digital Marketing. Let us help you reach your target audience in the comfort of their living rooms. Contact us today to learn more about our CTV advertising services.
FEATURES
PREMIUM NETWORKS
Associate your brand with the highest quality of OTT content.
100% TV IMPRESSIONS
All ads are guaranteed to be served on television screens.
WEBSITE ATTRIBUTION
Track users who saw the CTV ad, then visited the website within 30 days.
DEVICES
Televisions
TARGETING
GEOGRAPHIC TARGETING
Ads are served to a custom geography
with zip code level targeting.
DEMOGRAPHIC TARGETING
Ads are served to specific
demographics based on gender, age,
income level, educational status, and
parenting status.
PLATFORM EXAMPLES
Roku
Amazon Fire Stick
Apple TV
Google Chromecast
INTEREST TARGETING
Ads are served to users who are pre-
defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
NETWORK EXAMPLES
HGTV
Discovery
ESPN
History Channel
ADDRESSABLE
Ads are served at the household level to
audiences based on data or a first-party
list of addresses.
CONNECTED TV WORKS!
- Access the highest quality
streaming inventory on the market
- Non-skippable
ads only
- Track website attribution
how many people saw the ad, then visited the website within 30 days
- Reach an engaged audience
Best utilized for branding & awareness Great for clients with broad audiences Compliments well with SEM or other products lower in the funnel
Your Business On The Big Screen!
83.5% of adults in the US have streamed video in the past 30 days.
Source: MRI Simmons