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What is the success rate of digital marketing?

There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction.

• PPC returns $2 for every $1 spent—resulting in a 200% ROI.
• Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads.
• 49% of businesses say that organic search brings them the best marketing ROI.
• Email marketing returns $36 for every $1 spent.
• Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment.
• Over 20% of businesses say that the number of leads generated is the primary factor they base the success of their marketing channels.
• Content marketing and SEO provides the best ROI according to marketers in this Databox.