charleston digital marketing
OVER THE TOP
Capture the attention of a streaming audience
on any device – and for a great price.
In an era where consumers are constantly bombarded with advertisements, it’s crucial for businesses to think outside the box. That’s where our over-the-top (OTT) advertising services come into play.
OTT advertising refers to ads delivered through streaming media services. With the rise of platforms like Netflix, Hulu, and Amazon Prime Video, OTT advertising offers a unique opportunity to reach your audience in a new, engaging way.
At Charleston Digital Marketing, we harness the power of OTT advertising to help your brand stand out. We create compelling video ads that tell your brand’s story, engage viewers, and drive conversions. Our team meticulously plans and executes each campaign, ensuring that your ads reach the right audience at the right time.
FEATURES
2 OVER THE TOP MODELS
OTT Plus – 90% CTV / 10% Other Devices
OTT – 65% CTV / 35% Other Devices
EXPAND REACH
Target the largest screen in the home with Over The Top and follow the audience who is streaming on-the-go.
WEBSITE ATTRIBUTION
Track users who saw the Over The Top ad, then visited the website within 30 days.
DEVICES
Television | Desktop | Mobile | Tablet
TARGETING
GEOGRAPHIC TARGETING
Ads are served to a custom geography
with zip code level targeting.
DEMOGRAPHIC TARGETING
Ads are served to specific
demographics based on gender, age,
income level, educational status, and
parenting status.
PLATFORM EXAMPLES
Roku
Amazon Fire Stick
Apple TV
Google Chromecast
INTEREST TARGETING
Ads are served to users who are pre-
defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
NETWORK EXAMPLES
HGTV
Discovery
ESPN
History Channel
ADDRESSABLE
Ads are served at the household level to
audiences based on data or a first-party
list of addresses.
VARIETY WORKS!
- Choose your percentage
of device mix and optimize for reach
- Non-skippable
ads only
- Track reach & frequency
with complete transparent reporting
- Reach an engaged audience
Best utilized for branding & awareness Great for clients with broad audiences Compliments well with SEM or our other digital marketing services
The Variety To Scale Your Reach!
83% of Americans have at least one streaming subscription.
Source: Zippia