charleston digital marketing

Search Engine MARKETING

Drive qualified leads to your website when they are ready to take action with search engine marketing.

In today’s digital age, visibility is key. And there’s no better way to achieve this than through effective search engine marketing (SEM). At Charleston Digital Marketing, we offer connected search engine marketing services designed to increase your online presence, drive traffic to your website, and ultimately boost your bottom line.

Our connected SEM approach is all about creating synergy between SEO and PPC strategies. By integrating these two powerful tools, we can maximize your visibility on search engines like Google and Bing. This not only increases your chances of reaching potential customers but also improves your return on investment.

SEO forms the backbone of our connected SEM strategy. Our team of SEO experts works tirelessly to optimize your website for search engines. We conduct thorough keyword research, optimize meta tags and content, build high-quality backlinks, and implement technical SEO best practices. This ensures that your website ranks high on search engine results pages (SERPs), making it easier for potential customers to find you.

On the other hand, our PPC services complement our SEO efforts by targeting specific keywords related to your business. We create compelling ad copies that resonate with your target audience and manage bids effectively to ensure maximum visibility at minimal cost. This not only drives immediate traffic to your website but also provides valuable insights that can be used to refine your SEO strategy.

At Charleston Digital Marketing, we believe in transparency. That’s why we provide regular reports detailing the performance of your SEM campaigns. These reports include key metrics like click-through rates, conversion rates, and ROI, giving you a clear picture of how your investment is paying off.

In a world where online visibility can make or break a business, connected search engine marketing is no longer optional; it’s a necessity. We can help you navigate the digital landscape with confidence and achieve the results you desire.

search engine marketing

FEATURES

01

DRIVE LEADS

Search Engine Marketing is at the bottom of the purchase funnel, capturing leads when they are actively searching and ready to take action.

02

TRACK PHONE CALLS

Track the number of mobile users who clicked-to-call the phone number on the ad, including the duration, time of day, day of week, and if it was answered or missed.

03

SEM VS SEO

While SEO (Search Engine Optimization) is important and should be maintained long term, SEM can be an immediate solution
for poor organic rankings.

04

DEVICES

Desktop | Mobile | Tablet

TARGETING

01

GEOGRAPHIC TARGETING

Ads are served to a custom geography
with zip code level targeting.

02

KEYWORD TARGETING

Ads are served to users searching for relevant keywords within the target geography.

05

KEYWORD TARGETING

Ads are served to users searching for relevant keywords within the target geography.

03

COMPONENTS

SEM ads consist of a Text ad
that can include additional components called Ad Extensions.
Ad extensions such as phone number, address, and sitelinks are dynamic and independent from the overall text ad.

06

TARGETED POSITIONS

Absolute Top Impression
The very first search result on
the page.
Top Impression
The Any search result above organic results (2nd, 3rd, and 4th position)

04

PLATFORM

Google Search Network (Google maintains 87% of market share)

What’s wrong with my website?