charleston digital marketing
Video pre roll
Target a custom audience in a relevant location with animated Video Advertising across the web.
Capturing your audience’s attention is more challenging than ever. That’s where video pre roll advertising comes into play. As one of the most effective forms of digital advertising, video pre roll ads offer a unique opportunity to engage your audience right where they are: online.
But why is video pre roll advertising so important for digital advertising?
1. Captivating Audience Attention: Video pre roll ads are typically short and engaging, making them perfect for capturing and holding your audience’s attention. They play before the content that users want to see, ensuring that your message reaches them when they’re most engaged.
2. High Viewability Rates: Unlike other forms of digital advertising that can be easily ignored or blocked, video pre roll ads are hard to skip. This results in high viewability rates and increased chances of your message being seen and remembered.
3. Targeted Advertising: With video pre roll ads, you can target specific demographics, locations, and even behaviors. This means you can reach the right people at the right time with the right message – maximizing your return on investment.
4. Measurable Results: One of the biggest advantages of digital advertising is its measurability. With video pre roll ads, you can track views, clicks, and conversions in real-time – allowing you to adjust your strategy as needed for optimal results.
5. Enhancing Brand Awareness: Video is a powerful medium for storytelling. With video pre-roll ads, you can tell your brand’s story in a compelling way, enhancing brand awareness and fostering a deeper connection with your audience.
At Charleston Digital Marketing, we specialize in creating engaging and effective video pre-roll ads that resonate with your target audience. Our team of experts will work closely with you to understand your business goals, develop a tailored strategy, and execute it to perfection.
FEATURES
VIDEO & RELEVANCY
Utilize the power of video to deliver
a compelling message to the most
relevant audience.
NON SKIPPABLE
Our Video Pre Roll product model avoids skippable inventory so that your ads are more likely to be viewed.
CALL TO ACTION
Generate leads with a strong CTA and
click-through to your website.
DEVICES
Desktop | Mobile | Tablet
TARGETING
GEOGRAPHIC TARGETING
Video Pre Roll Ads are served to a custom geography with zip code level targeting.
DEMOGRAPHIC TARGETING
Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
KEYWORD TARGETING
Ads are served to users who are
viewing content that contains relevant
keywords.
INTEREST TARGETING
Ads are served to users who are pre-
defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
ADDRESSABLE
Ads are served at the household level to
audiences based on data or a first-party
list of addresses.
SITE RETARGETING
Ads are served to users who have visited the website in the past 30 days.
A tracking tag/pixel is required.
VIDEO PRE-ROLL WORKS!
Video Pre Roll Engages Your Customer
Viewers retain 95% of a message when they watch it in a video, compared to 10% reading text.
Source: Digital Logic